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Solutions: Automobile Sales
Online research has enormous importance
in the pre-purchase decision process
of new and used car buyers.
Industry sources contend that 60% of
new car and 34% of used car purchases
in the United States are preceded by
Therefore, dealerships with a complete
online inventory attract more buyers.
Buyers are looking for sites that are
simple to use, fast-loading, and packed
with current information. Auto dealers
need a marketing tool that is affordable,
easy to update in-house (zero maintenance
cost), and conveys information to buyers
in a way that generates results.
Idealonweb makes this easy and affordable!
Five online mistakes that help your
1. You have no site at all:
the thousands of potential customers
already searching online in your local
market for a moment. Think about the
potential customers that spot something
on your lot while driving by; when they
get home and search Google for your
dealership and find nothing, you can
be sure they'll click on your competitor's
site that comes up in the search results
2. You have a "weak" site:
you have a static brochure-type site
that doesn't list anything except your
business hours and contact information.
Perhaps your current site is unorganized
and tough to navigate - not a good reflection
of your business. You might show up
in Google's search results, but the
dissatisfied customer leaves your site
and clicks on your competitor's.
3. You sign on with a third-party auto
search site (Auto-Trader, etc.):
have your complete inventory online,
but vehicle searches conducted on these
mega sites are filtered by the customer's
zip code, bringing back your local competition's
listings (within a 25-50 mile radius)
as well as your own.
4. You're paying hugely expensive monthly
Your partnership with the national
third-party mega site costs you hundreds
or thousands of dollars per month. This
puts a big hole in your local advertising
budget and your bottom line.
5. Virtually unusable web address:
URL (web address) to your online inventory
on a third-party site would be something
How are you going to market that
(print, signage, radio)?
Attract customers to YOUR online inventory
Idealonweb Design and Internet Marketing
integrates a customized web site with
a powerful content management system
designed to give you complete control
over your online inventory using only
your favorite web browser and an Internet
connection. It allows you to give potential
customers access to your vehicle lot
24 hours a day, 7 days a week from the
comfort of their pajamas.
Idealonweb's management system is so
simple that anyone on your staff can
This is an independent system
that requires no third-party involvement
or expense ( Auto-Trader, etc.); it
is not a shared system.
Owning your own web site is an affordable
way to expose YOUR entire inventory
to potential customers without helping
them find the competition. Your URL,
domain name, and email address would
reflect your real business name:
If you are currently happy using a third-party
system for online inventory management/lead
generation but want to take advantage
of a marketable domain name and local
drive-bys, Idealonweb can build a customized
gateway web site as an entrance to the
If you currently own a well-organized,
fast-loading web site which is just
lacking an online inventory management
system, Idealonweb can integrate the
system into your existing site.